Fintech
QuickPad
QuickPad is the next generation of wearable hospitality tech, allowing a waiter to take orders, payments and more, all without returning to a central system. QuickPad’s mission is to fuel revenue and and efficiency for hospitality businesses such as Gourmet Burger Kitchen and itsu—and who wouldn't want their sushi a little quicker?
Project overview
The first device designed to serve both staff and customer
Tasked with designing a brand from scratch and creating an engaging route-to-market, we were entrusted with everything from brand naming through to marketing materials. The only catch was (and there's always at least one), QuickPad was to launch in just two months. Tick-tock…
We were busy with:
- Brand strategy and discovery
- Brand naming
- Visual and verbal identity
- Marketing assets
- Website landing pages
The challenge
QuickPad needed to look as though it was part of the Pepper’s wider brand, whilst being distinct and instantly memorable at the same time
Pepper is a well-known brand in the fintech hospitality sector, trusted by leading businesses such as Young's and Rick Stein's to deliver unique, efficient, and profitable solutions. We had to create a brand that felt fresh and exciting while staying true to some key design principles that instil trust and security in their long-term partners.
Overpass solution
A name that communicated strategic values, brought to life with an adaptive and minimal identity and colours that complimented the primary Pepper brand
Our bespoke ten day brand sprint follows a process we’ve practiced, refined and perfected. They’re no-nonsense, no fluff, and no hidden costs. For Pepper, it looked like this.
- A brand naming workshop
- A brand identity with light and dark variations for flexibility
- Visual communication of the product USP of speed via transitional geometry and gradients
- Integrating the landing page and feature blocks into the primary Pepper website
- Several dangerously creative Zoom meetings
And just like that, Pepper had a new brand and a landing page that launched on time and in budget.
Word on the street
We have worked on many projects with Overpass, including branding and messaging, fundraising decks, product development, sales and marketing, and website redesign. They are an extension of our team and understand our business as well as an employee does.
Adam Montgomery
Pepper HQ
More work
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