Website strategy and design and for sales-led B2B SaaS startups
Take a look behind the scenes of our tried and tested B2B website strategy and design process that focuses on improving clarity and conversions from day one.
Trusted by growth-stage B2B SaaS startups

“Feedback was received really well and it was always clear to me what we could be flexible on and they were able to come up with creative solutions to some of the trickier ideas to implement. ”


“Our initial conversations about brand identity were invaluable. You truly listened and helped us define our business values.”


“Overpass made the process remarkably easy and enjoyable. Their Brand ID workshop enabled us to clearly express our expectations and the final result exceeded our expectations.”


“Overpass did an excellent job revamping our website within a tight timeline. Their approach to planning website production allowed us to stay on track and meet our hard deadline.”


“We have worked on many projects with Overpass, including branding, product development and website redesign. They are an extension of our team and understand our business as well as an employee does.”


“Overpass as knocked it out of the park. Our CMO described it like someone truly knew our brand and had found the right ways to improve it.”


“Landing page design sprit. Designed and developed in under 4 weeks.”


Why Choose Overpass?
We have created 50+ websites and specialise in strategy and design for B2B SaaS sales-led marketing websites

B2B strategy and SaaS expertise
We guide you through ICP definition, product messaging and positioning as part of our website process to ensure your site converts more highly qualified leads.
Scalable design systems
As part of the website revamp we deliver a library of components and website section templates. This allows you to scale efficiently and manage your own website internally in the future.

Websites built for clarity and conversion
In order to improve sales led conversions, you must improve clarity of offer and consumption of key information.
You start by choosing a website refresh or website redesign strategy depending on your needs
Website refresh
A fast tracked project that focuses on elevating the look and feel of your website without modifying the structure and content to heavily.
Website redesign
An in-depth process that looks at a radical visual redesign of your website and includes a restructuring of your web pages and can include a platform migration.
Our signature process is collaborative and surprisingly enjoyable
We guide you through creative workshops, write your project specification and give you feedback frameworks to support you through every step of the project. You sit back, feedback and enjoy.
We take a collaborative approach to defining the strategy and architecture of your site to ensure it is future proofed and allows for effective scaling when growth occurs.
Strategy workshop
Our remote workshop series align your team and ours on everything from ICP definition to product proposition and category analysis.
Information architecture
This is a simplified visual representation of your website, so you can see the page and navigational structure.
Product messaging
Our messaging framework and workshop gives you complete clarity on your product offer and how to articulate it for web.
Wire framing
Building upon the specification and Information architecture we create a complete set of desktop and mobile wireframes.
We bring to life your website to life with pixel perfect interface design, custom content and micro animations.
Art direction workshop
Building upon the specification and Information architecture we create a complete set of desktop and mobile wireframes.
Stylescapes
These are next generation mood boards that bring to life your future website
Design system
We create a scalable and flexible library of components and sections that allow you to manage your site with ease.
Content design
From custom illustrations to product animations we deliver a white glove service and create absolutely everything for your website.
Development preparation
You can work with us in a design only or design and development capacity. Either way we prepare our design files to ensure the development handover is frictionless.
40+ success stories
Our results speak for themselves and we will let our clients sing our praises without tooting our own horn.

“Overpass as knocked it out of the park. Our CMO described it like someone truly knew our brand and had found the right ways to improve it.”
Mac Reddin

Overpass has been incredibly efficient in their delivery of a top notch branding and UX/UI design of our MVP. I have been impressed how you got it right straight away. We've had amazing feedback on our brand.
Veronique Trang

Our initial conversations about brand identity were invaluable. You truly listened and helped us define our business values. Getting an external view on our brand, reflected in our messaging and website, has been massively beneficial. While we could've tried doing it ourselves, the outcome with Overpass is unparalleled, perfectly timing our company's next growth phase.
Georgina Cooke

Having worked with Overpass for a number of years, and other design agencies before this, the introduction of AirTable has been a game changer. Before, design briefs consisted on lengthy excel documents, or lengthy emails with attachments. All of this led to confusion, especially once feedback or changes needed to be implemented. A version 8 of a document would be the norm, when someone else was still using V5. It was also always so tricky so find a previous design, from an old project, to base a new design upon. Without pestering the design agency and lots of back and forth. Have a record of all chefs with copy and associated images in one place. Saves heaps of time when briefing a new design not having to dig out info and re-add to brief. In summary it has saved a lot of time, frustration and stress, making our design process infinitely more efficient.
Maddy Muirhead

We have worked with Matt & Max at Overpass for over four years now on various different projects and they are always a pleasure to work with. One particular project we took from initial development of creative to reality was a project for Estrella Galicia - Estrella Galicia Gastronomy Month, this project really demonstrates how adaptable they are. They are always on-hand for any last minute changes needed they are always very responsive and get the job done extremely quickly when we flag it is urgent.
Hannah Birch

We have worked on many projects with Overpass, including branding and messaging, fundraising decks, product development, sales and marketing, and website redesign. They are an extension of our team and understand our business as well as an employee does.
Adam Montgomery

The team built and branded my website for my new business and it is even better quality than I could have hoped for. The design is imaginative, and fun and completely captures the feel of the business. The process has been quick but quality driven and communication has been fantastic.
Tabetha Cushway

Overpass have been a part of our journey since day 1, from brand ideation through to BAU graphic design work. They are friendly, flexible, and excellent creatives.
Hannah Samano
FAQs
Ask away. From our culture to our creative process and pricing models. Nothing to hide here.
It is a retainer model that allows product marketing teams to have access to our strategists, designers and developers at a comparable monthly cost to hiring a single designer.
Our resource is flexible. Starting from 30 hours, you can scale your support up to 190 hours if needed. Our subscriptions allow you to flex your resource up and down each month with 15 days notice. Have a busy month coming up? Increase your time with us. Not much on? Drop it down to preserve funds.
Every week. Typically our clients choose packages that have 1-2 days of design each week with Webflow development running throughout the month. If something super urgent comes up, we can usually solve it for you within 24 hours.
Book a call with us to discuss your specific needs.
It is not uncommon for us to turnaround urgent tasks of fixes within 24 hours. For more strategic improvements, it completely depends on the task at hand. We assign time estimates to all tasks in our client-facing project management system: Bonsai, so you have a clear idea of when you can expect the improvement to go live.
If you are looking to improve your existing site or need some content designed, start with "Pro design". If you'd like to completely redesign your site, "Full stack" is for you. Finally if you have ambitious growth targets and want to make data-driven decisions and strategic improvements, "strategic full stack" is the one.