Lima Delta is a strategic learning design agency that crafts blended digital learning experiences, elevating team performance for global brands such as DAZN, HSBC, and John Lewis. Despite its intrinsic value, Lima Delta was struggling to articulate it’s offering in a way that looked, sounded and felt different to their competition and potential customers. Uniqueness was buried industry jargon and perceived similarity. Our challenge was to unearth the brands essence, then translate this into a compelling visual and verbal identity and roll that out across a high-performance microsite.

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Through our signature sprints, we swiftly uncovered key insights: customer motivations, team strengths, and differentiating factors in our business model compared to the competition despite similar products. This guided the creation of a compelling, unique marketing microsite, drawing inspiration from our brand's name and verbal identity.

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Opting for a ‘less is more’ approach, we leant into the design language of renown industrial designer Dieter Rams, utilising graphic interpretations of his famous switches and dials to reflect the interactive nature of Lima Delta’s learning material. This culminated in the creation of a highly playful and interactive website that prompted its visitors to learn and play simultaneously.