Fintech
Centrifuge
Centrifuge is a real-world asset tokenisation and fund management platform that brings the full power of on-chain finance to asset managers and investors.
Project overview
Transform, elevate and migrate the existing Centrifuge website
Following Series A funding of $15M Centrifuge decided to invest in the transformation of their website to ensure the design and build accurately reflected the value of their SaaS product. Overpass delivered a full re-design and a migration to Webflow to help them achieve this goal.
The challenge
Visually communicating an inherently complex subject in a straightforward fashion
Tokenisation of real-world assets is not the world’s easiest subject to understand. Whilst the intended audience of Centrifuge’s product has knowledge on the subject, it was still critical to find a way to showcase the core features and functionality in a way that was both clear, digestible and engaging.
Overpass solution
Website transformation with Webflow development
Starting with a series of collaborative workshops, we took a deep dive on the Centrifuge product to grasp the features and understand where the existing website was falling short of its purpose. We then embarked on a 3 month programme of work to elevate the UX, UI and stylise the product shots to focus the visitors attention on the USPs of the product.
What we did:
- Survey
- UX/UI and technical requirement workshops
- Website build specification sheet
- Information architecture and UX wireframes
- Stylescapes (mood-boards) and UI concepts
- UI design (desktop and mobile)
- Product shot design
- Webflow development
- API connections, integrations, data migration, SEO continuity
More work
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