Caide is an AI dedicated virtual campaign manager that takes your cold outreach to the next level, with 100% bespoke, highly effective campaigns. Tasked with creating a brand identity and the first iteration of their product design from scratch, we worked closely with the Caide team to ensure their bold vision and exceptional concept was met.
With the target demographic in-mind, we set out to create 3 unique brand territories that captured the bold ambition and positioning of Caide’s product. The chosen route featured Caide, a bespoke dog mascot that embodied the idea that Caide was your guide on this new business adventure and would be at your side throughout.
We paired Caide with a new logo that spoke to their users’ goals, as well as leaning on other navigation based graphics that captured the desire to be led by their new companion.
"We entrusted Overpass Studios with our brand identity as an early-stage startup. While leaving such an important component of our business in external hands was initially daunting, Overpass made the process remarkably easy and enjoyable. Their Brand ID workshop enabled us to clearly express our expectations. We were immediately impressed with the three brand routes they presented, making the refining process smooth and efficient. The final result exceeded our expectations."
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