B2B & SaaS Content Design Services

We design creative branded content for sales-led B2B & SaaS businesses

Partner with the fractional design team at Overpass Studio to create stand-out branded content that amplifies your marketing, strengthens your brand presence and supports your website sales targets. We offer one off projects or content design subscriptions starting from £1,950 per month.

StreamLine food waste tracking platform showing a connected scale and computer vision system with production workflow dashboard
ROI calculator showing $97,891 in dollar savings with water savings and reusable packaging cost inputs
Dark green banner with white text reading "Don't forget to return your containers to keep the cycle going"
Person holding a smartphone displaying the ReusePass app scanning a QR code on a reusable container at Faber University – Scan more, waste less
UVA Dine customer story card with quote about fostering a culture of reuse and helping students track sustainability habits
Topanga event announcement: "See you in Myrtle Beach?" – Exhibitor Booth 214 at Breaking Barriers Defy Limits conference, Feb 24–26
Topanga virtual webinar banner: "Student-Led Success: How Ambassadors Drive ReusePass Growth" with person serving food in a reusable container
Topanga whitepaper content template with document preview, category tag, and "Download Now" call-to-action button
Parsel app promotion showing a smiling person with text "Schedule on-demand package pickups from the comfort of your home"
Parsel shipping app on iPhone with feature list: Operate like a Pro, In-house Support, completely free, and Unlock In-Suite Pick & Pack – powered by Saltbox
Parsel by Saltbox infographic showing "Save 30% vs other shipping apps" and "Deliver 1 day" with icons for speed and savings
Parsel app promotional banner: "Schedule a pickup in 60 seconds – compare rates from 20+ carriers, first five pickups free" – powered by Saltbox
Parsel app on iPhone showing label purchasing screen with UPS, USPS and exclusive carrier options alongside "Save Up to 30% on labels" bullet points
Parsel shipping app introduction graphic: "Meet Parsel, our new shipping app" with iPhone mockup showing carrier selection screen
Parsel bottom-of-page graphic listing carrier partners (Pandion, Veho, Sway, Roadie) with QR code to sign up for Saltbox member discounts
Parsel shipping app overview showing iPhone mockup with carrier logos (FedEx, USPS, Sway, Pandion, Veho) and on-demand pickup scheduling feature
Pepper loyalty across all journeys – diagram showing venue touchpoints (entrance, table, till) with "Order on Young's on Tap" wooden sign and food image
Club Prezzo Gold Loyalty Card illustration with "Collect Loyalty Points" heading – presented by Pepper
Pepper app displayed on two iPhones showing Cornish Bakery branded mobile ordering interface
Two pull-up exhibition banners for Pepper and Quickpad displaying partner logos and app screenshots
Pepper "Marketing examples and best practice" document cover slide, Mk 2.0 2025 edition
iPhone home screen showing Club Prezzo app icon next to Apple Messages – Pepper presents branded loyalty app
Pepper large-format trade show display wall showing partner integrations and app screenshots with silhouetted visitors
Pepper app payment screen showing itemised bill with "Confirm & Pay £9.07" button and Tesco voucher/giftcard option – Easy payments feature
Speaker on stage at Carbon Unbound Europe conference presenting the mission to remove 1 gigaton of carbon from Earth's atmosphere
Adapt Unbound "The Influential Eight: Adapt Investors" report cover with cracked earth imagery – guide to the most influential climate adaptation investors
Carbon Unbound Europe registration area with CO₂ impact wall graphic reading "This graph shows humanity's impact on atmospheric CO₂"
Carbon Unbound East Coast advisory board announcement featuring four headshots with "Introducing our Advisory Board" heading
Adapt Unbound USA 2025 attendance card: New York, 14 & 15 May 2025 – with BBC News climate quote and +1.5°C above pre-industrial levels callout
Speaker profile cards for Ben Rubin (Executive Director, Carbon Business Council) and Anna Lerner Nesbitt (CEO, Climate Collective) at Adapt Unbound New York event
Unbound event venue interior with atmospheric CO₂ timeline mural on orange wall and a person seated at a wooden table
Carbon Unbound USA event save-the-date card: 21–23 May 2024, New York – dark green background with event branding
Shuffle

Trusted by growth-stage B2B SaaS startups

DESIGN AS A SERVICE

Why a content design subscription beats hiring in house

You get instant access to an entire design team for a fraction of the cost of hiring a single designer

ACCESS TO SENIOR EXPERTISE
Work with senior designers with B2B expertise

Our design team have years of experience creating for B2B SaaS startups. This means your briefs can be lighter and we can work faster as we understand your world and needs.

Creative direction and project managemement

We take the hassle out of the design process with smooth project management and ensure your designs are on brand by working with our creative director.

Flexible risk free resource

Flex your time with us up or down depending on workload and pause or cancel anytime.

"We love our partnership with Overpass. We have worked on many projects with them, including branding and messaging, fundraising decks, product development, sales and marketing, and website redesign. They are an extension of our team and understand our business as well as an employee does."

Adam Montgomery
CRO, Pepper HQ
Pssst we have more of these glowing reviews...
Take a look

HOW OUR CONTENT DEVELOPMENT SERVICES WORK

We create all of your marketing and sales material

We plan and design branded content that connects every touchpoint of your customer journey. From awareness through to conversion, across all social and growth channels.

50+ CLIENTS OVER 5 YEARS

Happy B2B SaaS startup teams

When we started working with Overpass, we weren't looking to change our brand, but rather for someone to help refine and amplify it through the design and implementation of our website. Overpass as knocked it out of the park. Our CMO described it like someone truly knew our brand and had found the right ways to improve it.

Mac Reddin
Founder, Commsor

We love our partnership with Overpass. We have worked on many projects with them, including branding and messaging, fundraising decks, product development, sales and marketing, and website redesign. They are an extension of our team and understand our business as well as an employee does.

Adam Montgomery
CRO, Pepper HQ

When we started working with Overpass, we weren't looking to change our brand, but rather for someone to help refine and amplify it through the design and implementation of our website. Overpass as knocked it out of the park. Our CMO described it like someone truly knew our brand and had found the right ways to improve it.

Mac Reddin
Founder, Commsor

We love our partnership with Overpass. We have worked on many projects with them, including branding and messaging, fundraising decks, product development, sales and marketing, and website redesign. They are an extension of our team and understand our business as well as an employee does.

Adam Montgomery
CRO, Pepper HQ

B2B DESIGN EXPERTS

Recent work

Some of our recent client launches from 2024

Lots more where that came from...
Take a look

HOW IT WORKS

We create your marketing and sales material for a fixed monthly cost

We help SaaS brands streamline content creation by providing a flexible, monthly design partnership that replaces the need to hire and train an internal team.

Our process is built on a deep understanding of user engagement, brand storytelling, and scalable design systems. Helping you deliver high-quality content that drives awareness, conversion, and long-term customer retention.

1. Book a call to meet our team

Jump on a call to see if you like the vibe of our team and quality of our work. As a way of getting to know each other we offer one free design day as a trial.

2. Choose your volume of work

You choose how many days a month you want to work with us. You can flex this up or down based on workload and pause or cancel anytime.

4 days per month
8 days per month
12 days per month
3. Submit tasks and projects

You submit ongoing graphic design tasks to our project management platform and we give you a time estimate and timeline. Then get to work.



Includes:


PAID ADS
SOCIAL AD TEMPLATES
PITCH DECKS
PRINT MATERIAL
WEBSITE DESIGN
BRANDING
PRODUCT DESIGN
PRODUCT SHOTS
4. We manage everything

Your project is managed by a creative director with a dedicated designer. So you get to know us well and we feel like part of your team.

Includes:

WEEKLY STATUS CALLS
MONTHLY ACTIVITY REPORTS
VIDEO FEEDBACK SESSIONS
SLACK CHANNEL
PROJECT DASHBOARD
MONTHLY STRATEGY WORKSHOPS
1. Book a call to meet our team

Jump on a call to see if you like the vibe of our team and quality of our work. As a way of getting to know each other we offer one free design day as trial.

2. Choose your volume of work

You choose how many days a month you want to work with us. You can flex this up or down based on workload and pause or cancel anytime.

4 days per month
8 days per month
12 days per month
3. Submit tasks and projects

You submit ongoing graphic design tasks to our project management platform and we give you a time estimate and timeline. Then get to work.



Includes:


PAID ADS
SOCIAL AD TEMPLATES
SALES DECKS
PRINT MATERIAL
FUNDRAISING DECKS
MOTION ANIMATION
INTERNAL DOCUMENTS
ON PAGE WEBSITE ASSETS
4. We manage everything

Your project is managed by a creative director with a dedicated designer. So you get to know us well and we feel like part of your team.

Includes:

WEEKLY STATUS CALLS
WEEKLY ACTIVITY REPORTS
VIDEO FEEDBACK SESSIONS
SLACK CHANNEL
PROJECT DASHBOARD
MONTHLY STRATEGY WORKSHOPS

SNAPSHOT OF OUR WORK

Take a look at some of our recent work

We do one thing all day every day. Create B2B marketing and sales content.

Paid ads
TOPANGA
Pitch decks
Pepper
Social templates
Unbound
Sales decks
TOPANGA
Print assets
TOPANGA
Training material
TOPANGA

SNAPSHOT OF OUR WORK

Take a look at some of our recent work

We do one thing all day every day. Create B2B marketing and sales content.

Paid ads
TOPANGA
Pitch decks
Pepper
Social templates
Unbound
Sales decks
TOPANGA
Print assets
TOPANGA
Training material
TOPANGA

Full stack subscription service

40+ success stories

Our results speak for themselves and we will let our clients sing our praises without tooting our own horn.

“With the new website they created for us, we’re seeing a 24% improvement in visitor-to-lead conversion so far. From 3.16% of visitors to 3.92%. The team took us through a very in-depth collaborative design process to help nail our brand and messaging. If you are looking to improve your website, I recommend hiring Overpass.”

Read more
Ryan Allis

"Overpass delivered absolutely incredible work. I don't say things like this lightly. They were lightening fast while being thoughtful, and completely on-brand. It's a rare trifecta. Everything fit so seamlessly into the site that they actually got me using the word ‘seamlessly.’ They captured The Scroll Lab process with surprising precision that it made me excited to show it off AND recommend them to my own clients' websites."

Read more
Tas Bober

"Overpass helped us not only launch a beautiful, engaging website, but also reimagined our brand. The process felt collaborative and thoughtful - they took the time to understand who we are, what we stand for, and how we want to show up in the world. The end result exceeded our expectations: a brand and digital presence that feels modern, cohesive, and authentic. The Overpass team is wonderful to work with - we couldn’t have asked for a better partner!"

Read more
Hayley Bance

"The workshops, communication and overall design process were all excellent. We felt supported at every stage, and the final website design is exactly what we were hoping for."

Read more
Ben Toogood

"We entrusted Overpass Studios with our brand identity as an early-stage startup. While leaving such an important component of our business in external hands was initially daunting, Overpass made the process remarkably easy and enjoyable. Their Brand ID workshop enabled us to clearly express our expectations. We were immediately impressed with the three brand routes they presented, making the refining process smooth and efficient. The final result exceeded our expectations."

Read more
Seb Vissers

“Overpass as knocked it out of the park. Our CMO described it like someone truly knew our brand and had found the right ways to improve it.”

Read more
Mac Reddin

Overpass has been incredibly efficient in their delivery of a top notch branding and UX/UI design of our MVP. I have been impressed how you got it right straight away. We've had amazing feedback on our brand.

Read more
Veronique Trang

Our initial conversations about brand identity were invaluable. You truly listened and helped us define our business values. Getting an external view on our brand, reflected in our messaging and website, has been massively beneficial. While we could've tried doing it ourselves, the outcome with Overpass is unparalleled, perfectly timing our company's next growth phase.

Read more
Georgina Cooke

FAQs

Ask away. From our culture to our creative process and pricing models. Nothing to hide here.

How does the subscription work?

It is a retainer model that allows product marketing teams to have access to our strategists, designers and developers at a comparable monthly cost to hiring a single designer.

How much time do we get from your team a month?

Our resource is flexible. Starting from 30 hours, you can scale your support up to 190 hours if needed. Our subscriptions allow you to flex your resource up and down each month with 15 days notice. Have a busy month coming up? Increase your time with us. Not much on? Drop it down to preserve funds.

What types of design services do you offer?

We provide bespoke SaaS web design, brand design, content design and product design services, available as either one-off bespoke packages or ongoing flexible design subscriptions. Jump on a call with us to figure out if the content design subscription is right for you or if any of our additional services better suit your needs.

What are typical task turnarounds?

It is not uncommon for us to turnaround urgent tasks of fixes within 24 hours. For more strategic improvements, it completely depends on the task at hand. We assign time estimates to all tasks in our client-facing project management system: Bonsai, so you have a clear idea of when you can expect the improvement to go live.

Which subscription is best for us?

If you are looking to improve your existing site or need some content designed, start with "Pro design". If you'd like to completely redesign your site, "Full stack" is for you. Finally if you have ambitious growth targets and want to make data-driven decisions and strategic improvements, "strategic full stack" is the one.