B2B SAAS WEBSITE DESIGN AGENCY

Website strategy and design for sales-led B2B SaaS companies

We're a B2B SaaS design agency that creates high converting websites for sales-led B2B SaaS companies. Our approach focuses on improving your clarity of offer and the customer value perception of your product.

Lima Delta "How we do it" section showing Inspire, Train and Sustain methodology cards with dot-pattern graphics
Lima Delta homepage hero with "Do you need to roll out a change and make it stick?" headline and client logos
Lima Delta dark teal CTA banner "Dial up your performance today" with dial icon grid
Lima Delta mobile navigation menu showing Home, Services, Approach and Portfolio links
Lima Delta portfolio example showing "Rolling out new leadership expectations in engineering" content carousel
Lima Delta homepage hero "Our job is to make your people better at theirs" with arc graphic and client logos
Lima Delta dark-themed Inspire, Train and Sustain methodology section with accordion layout
Lima Delta client testimonial quote from Global Learning Programmes Lead praising speed and quality of delivery
Topanga website footer navigation with Solutions, Pricing and Resources columns and newsletter sign-up
Topanga StreamLine for Healthcare section "The Fastest Way to Cut Waste in Hospital Kitchens" with four feature tiles
Topanga CTA section showing 78% packaging reduction and $88k cost savings stats with partner logos
Topanga homepage hero "Foodservice software for teams who hate wasting time" with ReusePass and StreamLine product tiles
Topanga "The Topanga Footprint" globe visualisation showing North America customer locations
Topanga customer results section showing 99% return rate at Saint Mary's College, 103,586 lbs GHG emissions saved
Topanga "The Topanga Journey" company history timeline carousel starting from 2020
Topanga ReusePass product page showing container tracking UI with $47K saved in first six months stat
Centrifuge feature section showing "A new way to create assets", "Single source of truth" and "More efficient market structure" cards
Centrifuge "Streamline fund operations" pool setup UI with tranche structure and investment period options
Centrifuge "Strength Through Partnership" section with concentric ring diagram showing ecosystem integrations
Centrifuge homepage hero "The leading platform for tokenized financial products" showing $646M assets financed and 1,531 assets tokenized
Centrifuge "Ready to launch your fund onchain?" CTA with rising growth chart and website footer
Centrifuge "Your new central control panel" showing Acme Liquid Treasury Fund dashboard with cash flow chart
Centrifuge "Join the Beta" confirmation panel showing thank you message after form submission
Centrifuge "Why Centrifuge?" benefits section with asset-agnostic platform, investor protections and scalability tiles
Commsor platform UI showing automated intro workflow with trigger settings and warm intro explainer panel
Commsor "How it works" section showing network map with contact nodes and intro path connections
Commsor "Built for the entire revenue team" section with CMO, Sales Director and SDR intro status cards
Commsor homepage hero "We help you get more warm intros and referrals" with campaign management dashboard
Commsor pricing page showing Starter (free) and Core+ ($249/month) plan feature comparison
Commsor statistics section showing 84% of B2B buying processes start with a referral
Commsor hero banner "Activate your herd, build warmer pipeline" with cartoon dinosaur illustration
Commsor Go-to-Network methodology showing steps to create an ecosystem, grow community and invest in social selling
Shuffle

Trusted by growth-stage B2B SaaS

B2B WEBSITE DESIGN EXPERTS

Why choose Overpass?

We’ve designed and launched 50+ websites, specialising in strategy and design for B2B SaaS sales-led marketing websites. 

A SPECIALIST STUDIO
B2B strategy and SaaS expertise

We guide you through ICP definition, product messaging and positioning as part of our website process to ensure your site converts more highly qualified leads.

Scalable design systems

As part of the website revamp we deliver a library of components and website section templates. This allows you to scale efficiently and manage your own website internally in the future.

Websites built for clarity and conversion

In order to improve sales led conversions, you must improve clarity of offer and consumption of key information.

HOW TO GET STARTED

You start by choosing a website refresh or website redesign strategy depending on your needs

Website refresh

A fast tracked project that focuses on elevating the look and feel of your website without modifying the structure and content to heavily.

Website redesign

An in-depth process that looks at a radical visual redesign of your website and includes a restructuring of your web pages and can include a platform migration.

"We love our partnership with Overpass. We have worked on many projects with them, including branding and messaging, fundraising decks, product development, sales and marketing, and website redesign. They are an extension of our team and understand our business as well as an employee does."

Adam Montgomery
CRO, Pepper HQ
Pssst we have more of these glowing reviews...
Take a look

OUR PROCESS

Our signature process is collaborative and surprisingly enjoyable

We guide you through creative workshops, write your project specification and give you feedback frameworks to support you through every step of the project. You sit back, feedback and enjoy world class SaaS website design without needing to build your own in-house team.

B2B DESIGN EXPERTS

Recent work

Some of our recent client launches from 2024

Lots more where that came from...
Take a look

UX Design

We take a collaborative approach to defining the strategy and architecture of your site to ensure it is future proofed and allows for effective scaling when growth occurs.

Strategy workshop

Our remote workshop series align your team and ours on everything from ICP definition to product proposition and category analysis.

A SPECIALIST STUDIO

The strategy survey

60 questions across 6 categories including brand, customer, product and category. This forms the stimulus for the workshops.

A SPECIALIST STUDIO

Website strategy workshop

A collaborative session defining your website specification. Focussed on prioritising business and user goals with technical requirements.

A SPECIALIST STUDIO

Website specification

Outlines your website strategy, architecture and communication strategy for each page. We also include a  feedback table to allow you to give precise feedback and assess our work.

Information architecture

This is a simplified visual representation of your website, so you can see the page and navigational structure.

A SPECIALIST STUDIO

The sitemap

A flowchart that shows all of your website pages and how they are structured and linked together.

A SPECIALIST STUDIO

Page information architecture

We detail the sections and narrative flow of each page. Allowing you to get a sense of the storytelling and flow of information.

Product messaging

Our messaging framework and workshop  gives you complete clarity on your product offer and how to articulate it for web.

A SPECIALIST STUDIO

Product positioning

We look at your category maturity and 3 closest competitors to inform your product positioning strategy and market opportunities.

A SPECIALIST STUDIO

Product narrative

From customer problems to core features, capabilities and benefits we work with you to define a messaging strategy that can be used across your marketing activity.

A SPECIALIST STUDIO

Homepage copy doc

We take the messaging strategy and write a best practice homepage copy doc crafted to convert and convey your product offer with maximum clarity.

Wire framing

Building upon the specification and Information architecture we create a complete set of desktop and mobile wireframes.

A SPECIALIST STUDIO

Low fidelity wireframes

Our first rapid pass of wireframes include contextual placeholder copy to give you an understanding of the narrative we want to tell.

A SPECIALIST STUDIO

High fidelity wireframes

We then refine the wireframes adding in detail so you have a complete set of desktop and mobile wireframes with ready to publish copy.

A SPECIALIST STUDIO

Interactive Prototype

The final deliverable is a interactive prototype you can click through to experience the full scale of your site and narrative before we commence with visual design.

Ui Design

We bring to life your website to life with pixel perfect interface design, custom content and micro animations.

Art direction workshop

Building upon the specification and Information architecture we create a complete set of desktop and mobile wireframes.

A SPECIALIST STUDIO

Category analysis

As a startup your strategy should be to stand out from your competitors. We start by visually charting your category and competition norms and find open spaces for you to own visually.

A SPECIALIST STUDIO

Inspiration safaris

We bring best in class inspiration from inside and outside your category and explore what you like and dislike as a team.

A SPECIALIST STUDIO

Visual axis

We map where you want to position your new website visual style and create collaborative mood boards that act as a starting brief.

Stylescapes

These are next generation mood boards that bring to life your future website

A SPECIALIST STUDIO

Stylescapes

We create 3 initial visual routes for you to give feedback on. These are a mix of original design work and curated graphics to convey an art direction.

A SPECIALIST STUDIO

Refined routes

Next we take 2 routes forward and refine the design takin on board your feedback and adapting the designs.

A SPECIALIST STUDIO

UI concept

The lead route is taken forward with additional feedback from your team and we create a website concept so you can see the route in detail before we roll it out across your wireframes

Design system

We create a scalable and flexible library of components and sections that allow you to manage your site with ease.

A SPECIALIST STUDIO

Elements

These are the elemental parts of your website that make up the foundation of your website. Includes buttons, typography, links and image blocks.

A SPECIALIST STUDIO

Components

These are the elemental parts of your website that make up the foundation of your website. Includes buttons, typography, links and image blocks.

A SPECIALIST STUDIO

Sections

Are configurations of components to create website sections. Such as feature grids, pricing blocks and forms.

A SPECIALIST STUDIO

Templates

Are configurations of sections to create page templates. These include home, product and pricing pages.

Content design

From custom illustrations to product animations we deliver a white glove service and create absolutely everything for your website.

A SPECIALIST STUDIO

Custom graphics and illustrations

From iconography, to data visualisations and custom illustrations our team create pixel perfect content that communicates your product offer with clarity.

A SPECIALIST STUDIO

Product visuals

We take your product and bring it life for web. From simplifying or elevating UI elements to creating user flow animations.

A SPECIALIST STUDIO

Motion animations

We carefully consider on page micro animations and content animations to communicate your product with clarity and create an engaging website that does not distract.

Development preparation

You can work with us in a design only or design and development capacity. Either way we prepare our design files to ensure the development handover is frictionless.

A SPECIALIST STUDIO

Development notes

We capture design intent for every component and section so our development team can build hyper efficiently.

A SPECIALIST STUDIO

Quality assurance

Our 2 factor QA process ensures there are 2 rounds of internal feedback before any design or development is shared with a client. Saving you countless hours of feedback time.

A SPECIALIST STUDIO

Build plan

We work with you to deliver a strategic build plan, so we can launch core pages sooner and you can see value sooner and launch to market faster.

Full stack subscription service

40+ success stories

Our results speak for themselves and we will let our clients sing our praises without tooting our own horn.

“With the new website they created for us, we’re seeing a 24% improvement in visitor-to-lead conversion so far. From 3.16% of visitors to 3.92%. The team took us through a very in-depth collaborative design process to help nail our brand and messaging. If you are looking to improve your website, I recommend hiring Overpass.”

Read more
Ryan Allis

"Overpass delivered absolutely incredible work. I don't say things like this lightly. They were lightening fast while being thoughtful, and completely on-brand. It's a rare trifecta. Everything fit so seamlessly into the site that they actually got me using the word ‘seamlessly.’ They captured The Scroll Lab process with surprising precision that it made me excited to show it off AND recommend them to my own clients' websites."

Read more
Tas Bober

"Overpass helped us not only launch a beautiful, engaging website, but also reimagined our brand. The process felt collaborative and thoughtful - they took the time to understand who we are, what we stand for, and how we want to show up in the world. The end result exceeded our expectations: a brand and digital presence that feels modern, cohesive, and authentic. The Overpass team is wonderful to work with - we couldn’t have asked for a better partner!"

Read more
Hayley Bance

"The workshops, communication and overall design process were all excellent. We felt supported at every stage, and the final website design is exactly what we were hoping for."

Read more
Ben Toogood

"We entrusted Overpass Studios with our brand identity as an early-stage startup. While leaving such an important component of our business in external hands was initially daunting, Overpass made the process remarkably easy and enjoyable. Their Brand ID workshop enabled us to clearly express our expectations. We were immediately impressed with the three brand routes they presented, making the refining process smooth and efficient. The final result exceeded our expectations."

Read more
Seb Vissers

“Overpass has knocked it out of the park. Our CMO described it like someone truly knew our brand and had found the right ways to improve it.”

Read more
Mac Reddin

Overpass has been incredibly efficient in their delivery of a top notch branding and UX/UI design of our MVP. I have been impressed how you got it right straight away. We've had amazing feedback on our brand.

Read more
Veronique Trang

Our initial conversations about brand identity were invaluable. You truly listened and helped us define our business values. Getting an external view on our brand, reflected in our messaging and website, has been massively beneficial. While we could've tried doing it ourselves, the outcome with Overpass is unparalleled, perfectly timing our company's next growth phase.

Read more
Georgina Cooke

FAQs

Ask away. From our culture to our creative process and pricing models. Nothing to hide here.

How does the subscription work?

It is a retainer model that allows product marketing teams to have access to our strategists, designers and developers at a comparable monthly cost to hiring a single designer.

How much time do we get from your team a month?

Our resource is flexible. Starting from 30 hours, you can scale your support up to 190 hours if needed. Our subscriptions allow you to flex your resource up and down each month with 15 days notice. Have a busy month coming up? Increase your time with us. Not much on? Drop it down to preserve funds.

How often do you work on our website?

Every week. Typically our clients choose packages that have 1-2 days of design each week with Webflow development running throughout the month. If something super urgent comes up, we can usually solve it for you within 24 hours.

Book a call with us to discuss your specific needs.

What are typical task turnarounds?

It is not uncommon for us to turnaround urgent tasks of fixes within 24 hours. For more strategic improvements, it completely depends on the task at hand. We assign time estimates to all tasks in our client-facing project management system: Bonsai, so you have a clear idea of when you can expect the improvement to go live.

Which subscription is best for us?

If you are looking to improve your existing site or need some content designed, start with "Pro design". If you'd like to completely redesign your site, "Full stack" is for you. Finally if you have ambitious growth targets and want to make data-driven decisions and strategic improvements, "strategic full stack" is the one.