Frankie Hildrick

Frankie Hildrick

Senior Designer

Frankie is the lead creative at Overpass Studio. His expertise spans brand identity, website and product design. Frankie combines pixel perfect progressive visual design with thoughtful UX to deliver work that is beuatifully functional.

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What makes a great brand or product name (and how to find yours)

It’s one of the hardest tasks you’ll face as a new business — this is our guidance on finding a name you’ll be proud of for years to come.

Frankie Hildrick

Frankie Hildrick

Senior Designer

Frankie Hildrick's recommended resources

ChatGPT is a tool, not a human replacement - here’s how you should use it.

ChatGPT is a tool, not a human replacement - here’s how you should use it.

As Microsoft invests $10 billion into their partnership with OpenAI, this is what you should know about the latest generation of language processing models.

Frankie Hildrick

Frankie Hildrick

Senior Designer

Key Elements Investors Look for in Series A Pitch Deck

Key Elements Investors Look for in Series A Pitch Deck

What investors look for in a Series A pitch deck: problem, traction, team, and a scalable business model explained.

Frankie Hildrick

Frankie Hildrick

Senior Designer

Frankie Hildrick's favourites

ChatGPT is a tool, not a human replacement - here’s how you should use it.

As Microsoft invests $10 billion into their partnership with OpenAI, this is what you should know about the latest generation of language processing models.

ChatGPT is a tool, not a human replacement - here’s how you should use it.

Frankie Hildrick

Senior Designer

Illustration and photography: Using visuals to enhance your brand

Learn the strengths of each medium, and how to use each to enhance an emotional connection.

Frankie Hildrick

Senior Designer

The latest from Frankie Hildrick

Why you shop with just a few brands

A story, told authentically, with meaning and purpose behind it, can’t be copied. What’s yours?

Why you shop with just a few brands

Frankie Hildrick

Senior Designer

Words that convert: secrets to writing copy that drives results

People think that websites sell products and services, they don’t, words do. This is our guide on writing copy for high conversion.

Words that convert: secrets to writing copy that drives results

Frankie Hildrick

Senior Designer

The Power of Creator-led Marketing in the Attention Economy

Discover how creator attention sales redefine marketing in the attention economy, even for SaaS teams. Dive in now!

The Power of Creator-led Marketing in the Attention Economy

Frankie Hildrick

Senior Designer

Using colour to create a strong brand identity

How colours make us feel has both biological and sociological origins. But for now, you must only ask yourself one question, how do different colours make me feel?

Frankie Hildrick

Senior Designer

Four ways to increase your creative project ROI

Overspending on creative? Discover 4 ways startups can maximise ROI without sacrificing quality, from brand sprints to better briefs.

Four ways to increase your creative project ROI

Frankie Hildrick

Senior Designer

The art of managing a remote team: how to lead and motivate from afar

With the right frameworks and guidance, remote work can be every bit as productive and fulfilling as the office. Here are 8 ways to elevate company culture in the new hybrid world.

The art of managing a remote team: how to lead and motivate from afar

Frankie Hildrick

Senior Designer

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